Introduction: The Challenge of Cultural Variety


Communication is more than language. Underlying what we say to one another is a web of assumptions, values, expectations, feelings, ideas and common experiences that we share. Taken together these may be called our “culture”.

Read the text on p. 68 and work with the tasks in the textbook and below.

How Culture Drives Behaviours

TED Talk by Julien S. Bourrelle, who argues that we see the world through cultural glasses. By changing the glasses you can change the way you interpret the world.